Ames High Girls Basketball Spiritwear
Each year, the Ames High Girls Basketball team puts together a spiritwear design for t-shirts, sweatshirts, and shorts that students, parents and fans can purchase and wear to games. As the father of one of the seniors, I got to participate.
Calling on my inner Nike marketing muse, I created several layouts, most of which were deemed a little too ‘creative’. In the end, the team decided on a much more subdued design.